Our 'Happy Holidays' concept is designed to look at the positive side of taking out an insurance4carhire policy. This type of purchase is not always top-of-the-mind for the overseas traveller and so you can get caught out with high excess charges

 

An insurance4carhire policy is valid with all car rental companies and covers the excess that standard car hire insurance doesn’t. The policy covers the policyholder and up to 7 additional drivers at no extra cost. Our cover also includes damage to the windows, tyres, roof and undercarriage which aren’t always covered on other policies. Insurance4carhire’s Excess Insurance policy helps to create a stress-free motoring experience.

We began the creative process with some initial storyboards of ideas and images…….
(click on the images to enlarge)

 

 

..... characters were then all painstakingly cut-out of paper, shunning traditional CGI characters and creating a humorous, interesting value-based visual for the brand.

 

		The characters were used to create a 30' and 10' second TV ad using stop-frame animation, with sets made out of textured card and paper. The end-result is a heart warming pop-up book, leaving the feeling that with an Insurance4carhire policy,  it’s a clear sign of being covered.

 

		To see even more images please visit : Flickr: http://www.flickr.com/photos/i4ch/ Twitpic: http://twitpic.com/17pcz6